Form of Work
Książki
(1)
Publikacje fachowe
(1)
Status
only on-site
(1)
Branch
Czytelnia
(1)
Author
Griffin Andrew
(1)
Year
2010 - 2019
(1)
Time Period of Creation
2001-
(1)
Country
United Kingdom
(1)
Language
English
(1)
Subject
Public relations
(1)
Reputacja przedsiębiorstwa
(1)
Wizerunek przedsiębiorstwa
(1)
Genre/Form
Podręcznik
(1)
Domain
Zarządzanie i marketing
(1)
1 result Filter
Book
In basket
Crisis, issues and reputation management / Andrew Griffin ; Chartered Institute of Public Relations. - London ; Philadelphia ; Daryaganj : Kogan Page, 2015. - xvi, [ii], 262 strony : ilustracje, wykresy ; 24 cm.
(PR in practice)
Księgozbiór czytelni: : Zarządzanie
Bibliografia, netografia przy rozdziałach.
Indeks.
Zawiera: Reputation: what it is and why it matters // The challenging climate in which reputations are managed // What are the risks to reputation? // Externally driven issues // Internally driven issues // Externally driven incidents // Internally driven incidents // Interrelated risks // Managing reputation risk through the life cycle // Predicting reputation risk // Preventing reputation risk // Preparing for acute reputation risk // Resolving risks to reputation // Responding to immediate reputation risk // Recovering from reputation damage // Where next for crisis, issues and reputation management?
Streszczenie: Crisis, Issues and Reputation Management defines and explores the value of reputation, providing practical guidelines for effective reputation management that will resolve issues with minimum damage and disruption to the business. Showcasing a variety of crises through a range of case studies from international brands including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, this definitive handbook provides a new and broader perspective on the topic for new and seasoned practitioners alike. Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises - and handling crises once they occur. [za Wydawcą]
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Czytelnia
Copies are only available in the library: sygn. IBC-3058/Czyt. (1 egz.)
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